“Cooler Concepts shelving system is at the core of our latest restaurant, Old Town Pour House.   I challenged them to help me find a way to functionally carry an inventory of over 300 total barrels of beer and allow 144 of them to be tappable.   Furthermore, I told them that we had to fit that in a 12’x30′ cooler footprint!  From day 1, Bill and his team worked with me through the design, schematic and execution phases of the project.   Through the design phase, we talked about what I was trying to achieve, how it would work on a daily basis, and ultimately how the system would allow me to achieve the goals I set for the restaurant.   The schematic phase brought these details to life with detailed plans and elevations, and the execution phase saw an agreed to plan come to life through construction and installation.   The cooler Concepts team delivered on their promise and the end result is a functioning cooler that allows me to not only push the envelope of my concept, but also manage and track my inventory in a way that works in real life.   Take it from the owner of the largest draft beer system in the city of Chicago, Cooler Concepts delivers on their promises and does so with a professionalism and craftsmanship rarely seen in this industry today.”
Jason Akemann, Owner
Bottleneck Management

“It’s the only beer shelf without a shelf life.”
Mark Seemiller, Director of Operations
Bennett Enterprises

“This Keg rack system is great. It was not only easy to assemble but was fit to exacting measure. My customers loved the look and the total number of kegs it was able to hold, while keeping the aisle clear. The rack is sturdy and did not flex even when fully loaded. I expect it will be the last keg rack they (Jenk’s Club) will ever buy. Hats off to Cooler Concepts for a beautifully designed and manufactured product.”
John Dorsey, President
Total Liquor Controls

“Bill provides Beer Keg and Case Beverage Shelving for walk-in coolers. I use Bill’s shelving since commercially available Keg Shelving is produced in fixed dimensions, rarely maximizing the interior space available. Cooler Concepts shelving is heavy duty and easy to assemble.”
Vern Martin, Owner

“This shelving is bulletproof.”
Bill Boccelli, Engineer
Chicago Hilton & Towers

“If you sell more than a keg of draft beer a month, you might need Cooler Concepts! If you sell 22,000 schooners a month like we do you really need them!”
Loyd L. Turner, Owner
Orlando’s Italian Restaurants

“Bill’s ingenuity helped us maximize space and efficiency while improving staff safety in the beer coolers at Champps Restaurants.  I would highly recommend him and his shelving products to any food and beverage organization.”
Doug Frodine, Facilities Manager
Champps Entertainment

“AC Beverage has been using (Cooler Concepts) keg rack systems for a number of years. Its quality and design exceeds any other keg rack system we have used over the past 20 years.   The fact that Cooler Concepts Keg Racks are tailored specifically for each project has given AC Beverage the ability to design keg coolers and tapping hardware in a more efficient manner due to the fact that we can take advantage of the entire walk in cooler.   AC Beverage endorses the Cooler Concept Rack System and strongly recommends that operators take full advantage of the many benefits it can offer.”
Charles Kleinrichert, President
AC Beverage

“I rely on Cooler Concepts for all my walk-in refrigeration shelving needs at US Cellular Field. Their shelving units are top notch quality and helps me maximize my cooler space as well as creates a safer storage operation. From start to finish Bill and his crew consult, install, and assure we are pleased with the outcome of  the shelving solutions.”
Matt Krauss, Operations Manager  
U.S. Cellular Field
Delaware North Companies Sportservice

“Cooler Concepts has the ideas and the plans to organize any walk-in cooler; specifically beer coolers.   In addition to organization and creating ease of maintenance and operations they have also created a shelving system that provides a great degree of safety, lowering employee injuries.  Their shelving systems are in all 5 of our locations.  All of which supports a 30 draft system, holding up to 100 half barrels, enough case storage to support 75 different brands of bottled beer, wine and more.  Highly recommended!”
Ernie Neugebauer, Director of Operations
Buffalo Wild Wings
Southwest Chicago Suburbs