Category: In the Spotlight

Draftcade – Kansas City

We were contact by Todd Leinenbach for some help with his latest concept Draftcade, a bar with a large number of taps and many arcade games. He was trying to size the beer cooler that he would be building, and it needed to support 60 taps and numerous cases of craft beer. With our modular shelving system and multiple keg shelf lengths, we fit enough kegs in the designated space that he was able to decrease the cooler’s footprint. This provided Todd with extra space to the long-term storage in an adjoining room for games not in rotation. The cooler’s final interior dimensions are 6’W x 24’D x 10’H. Total storage of the cooler’s final design was 53+ kegs, 58 slim kegs, and 96+ cases.

New England’s Tap House Grille

This project was brought to us by Ed Ramshaw, the owner of Blue Line Draft Systems.  His request was for us to design a shelving system to handle 50 beers on tap at the New England’s Tap House Grille.  The design features a mixed storage capacity on and below the keg shelf of (38+) 1/2 bbls kegs, (14)+ 1/6’s kegs, and 56 beer cases with additional miscellaneous bottle storage above on the third tier shelf.  With a constant rotation of 12 of the 50 handles the solution needed to be flexible for the constant changes in keg sizes required.


There are 3 sides of the cooler with glass viewing windows from the dining room to present the main focus of their craft beer centric restaurant.  The solution gives Dave the operator a great look for his customers while allowing for plenty of accessible storage and great flexibility for his draft products.  Even with the additional third tier storage, there is still ample room to get to all the beverage controls with them wall mounted below the top shelf height of 66 inches from the floor.


In March of 2016, we received the 2nd request from ED for a unique storage rack for long term storage/aging of kegs and bottles.  This cooler is located in the newest space next to New England’s Tap House Grille. This shelving solution features angled shelves, similar to diamond patterned wine bottle storage, which hold the smaller vessels on their side.  The larger 1/2 bbls kegs are stored on the floor below the shelf.  It creates a unique viewing experience for the customers by being able to see this cooler’s innovative keg storage solution.


New Regional Representatives

We, at Cooler Concepts, would like to welcome the following Regional Representatives to the CCI Family. Here’s to a productive and profitable future for all!
Region 1 – New England
Maine, New Hampshire, Vermont, Rhode Island, Massachusetts, and Connecticut

Region 8 – Southeast Central
Georgia, Tennessee
Region 12 – Upper Mid-Central
Minnesota, North Dakota, South Dakota
Region 14 – Mid-Central
Missouri, South of I-74 including Springfield and Champaign, Nebraska, Iowa, Kansas


This is our third project for the fine people of the Lowlands Group. They came to us with the problem of a mixed use cooler, at their Cafe Hollander Tosa Village location, that was hard to manage and organize. It was a bit short and the dunnage racks and shelving that were previously purchased just could not withstand the volume and weight of their keg beer selection.

Before installation

The solution for this project was our double deep keg shelf with light-duty top shelf at specifically designed heights to accommodate for keg dollies. Keg dollies will make it much easier to move kegs in order to clean under and around them. This was a specific inclusion. The dunnage racks that were previously used were short and hard to move with the weight of full kegs on them. In order to clean under or around them the cooler would have to be continually rearrange which is very time consuming and labor intensive. The keg dollies roll around with ease while supporting the full weight of a keg. The manager and head chef were excited to have an efficient and manageable cooler space to work in.

Solution in place


Brad Banaszak, owner of Stoney Point Grill, contacted us because he had very limited space for his new cooler and substantial storage requirements.  This location has twenty beer flavors on tap, while keeping an inventory over 150 cases of bottled beer and wine in cold storage.

Right wall; No-Lift Keg Shelving Stoney Point Grill
Right wall; No-Lift Keg Shelving Stoney Point Grill
Left wall; EZ Reach beverage panel beneath a double deep No-Lift shelf
Left wall; EZ Reach beverage panel beneath a double deep No-Lift shelf

Of the 44 kegs in storage, 38 are maintained on the floor at all times minimizing the danger that comes from lifting kegs. The packaged beer is stored above while allowing enough space for the beer controls to be easily reached beneath.


We received a request from Bob Karas, the owner of Rookies of Elgin, IL, for a solution to the problems he was having with the walk-in beer cooler at this location.  He needed access into his cooler, the ability to store more kegs safely, and better organization of his inventory with designated locations for cases and the 6 packs remaining from broken down cases.  Photo 1 shows the lack of entry into the cooler due to the stacked kegs throughout the aisle space, and the loose bottle storage up out of accessible reach.  The first objective was to provide an entryway clear of obstruction and designate space for the kegs to be organized safely while maintaining access to each keg for tapping.  Photo 2 shows the left wall being used for stacks of cases.  The next objective was to provide a better access to the different types of beer and the loose bottles.

Photo 1: Door view of the cooler before shelving.
Photo 1: Door view of the cooler before shelving.
Photo 2: Left Wall storage before shelving is installed.
Photo 2: Left Wall storage before shelving is installed.











In the final layout that was approved by Bob, we provided Double Deep Keg Shelving on the door wall and the wall opposite.  This allowed for 20+ kegs along the back wall and 8+ kegs along the door wall.  We connected both walls with a Single Deep Keg Shelf along the right wall that was bolted to the face of the two shelves for an additional 4 kegs.  Above the Double Deep we provided a 2ft Deep Case Shelf (Photo 3) for the bulk case storage that was located along the left wall prior.  This allowed the multiple varieties of cases to be stored without creating an accessibility problem.  Finally, along the left wall we provided a multi-tiered 10″ deep Light Duty Shelving unit (Photo 4) for an easier access to the broken down loose bottle storage, previously shown out of reach above on the right wall.

keg rack, keg shelf, double deep, heavy duty
Photo 3: Doorway view of the clear aisle free of kegs.
keg rack, multi tier bottles, heavy duty
Photo 4: Revised left wall storage of loose bottles.
keg shelf, bottle storage
Front View – Left Wall:  Multi-tiered 10″ deep Light Duty bottle shelving.


We were contacted back in November of 2013 by Joseph Valenzuela for a project that he had in the beginnings of the planning stage. At the time Joseph was the owner of The Hoppy Monk – El Paso and was looking to grow into a second location set in San Antonio, TX. His vision was for a 99 faucet bar, each pouring a different flavor. There were several possibilities that we were able provide Joseph for the projected walk-in beer cooler. His final decision was for our Double Deep Keg Shelf along the wall directly behind the bar for all of the tapped kegs and some back-up kegs. Along the opposite wall was our Single Deep Keg Shelf for additional back-up kegs with a raised shelf for storage located above the full kegs. The final cooler size ended up being 37′-5″ by 7′-8″ inside, with an entrance door at each end of the cooler on the 7′ walls. Once the keg racks were installed the capacity of the cooler was easily 162 half-barrel kegs on and directly below the keg shelving (total does not include extra kegs in the aisle). In the meantime while we were collaborating on the new location, Joseph had some concerns about his existing location’s beer cooler in El Paso as well. We are happy to say that we were able to find a workable solution for his first location as well. As for San Antonio, Joseph was nice enough to take some pictures of the cooler after they had been up and running for a few months. It’s very easy to see that they are quite busy.

keg racks, keg shelf, craft beer, tx
The Double Deep Keg Rack is on the left, along a 37′ long wall. The Single Deep Keg Rack along the opposite wall has back-up kegs on the floor and on the shelf, with empty kegs stored up and out of the way on the raised shelf.